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                        <loc>https://prettysolidstudio.com/brand-identity-+-creative-direction</loc>
            
            
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                                            <image:caption>&lt;span class=&quot;caption&quot;&gt;popchips “popfleet.”&lt;br /&gt;











&lt;i&gt;Vehicle wraps for the brand’s delivery and promotional fleet, including nationwide delivery trucks and promotional vehicles such as the Hampton Jitney. &lt;br /&gt;Designed by Cynthia Wheeler to extend the brand’s fun identity into motion.&lt;/i&gt;&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;caption&quot; style=&quot;line-height: 1.3;&quot;&gt;Bioprocessing thought-leadership eBook for Finesse, part of Thermo Fisher Scientific. &lt;i&gt;&lt;br /&gt;Editorial by Finesse executive team and Cynthia Wheeler; Illustration, layout, and editing by Cynthia Wheeler.&lt;br /&gt;
&lt;/i&gt;&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;caption&quot; style=&quot;line-height: 1.3;&quot;&gt;popchips brand collateral. &lt;i&gt;










&lt;br /&gt;Developed under Cynthia Wheeler’s design direction, including a 20-page brand personality guide created with the marketing team and the “Brag Book,” a 50-page modular PR piece designed as a postcard set celebrating press coverage and brand personality.&lt;/i&gt;&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;caption&quot; style=&quot;line-height: 1.3;&quot;&gt;Thermo Fisher Scientific sales collateral: Bioprocessing and Gene Therapy.&lt;br /&gt;
&lt;i&gt;Editorial and illustration by StoryTK; creative direction, content structure, and narrative by Cynthia Wheeler in collaboration with internal SME’s.&lt;/i&gt;&lt;/span&gt;</image:caption>
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                                            <image:caption>&lt;span class=&quot;caption&quot; style=&quot;line-height: 1.3;&quot;&gt;Editorial illustrations for Thermo Fisher Scientific. &lt;i&gt;Illustrations by Carl De Torres; creative direction by Cynthia Wheeler&lt;/i&gt;&lt;/span&gt;</image:caption>
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